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In the past week, according to incomplete statistics, two domestic whisky distilleries were put into operation in Chengdu and Jinan respectively, and one of them has an annual output of 1,000 tons.

It is worth noting that such a phenomenon is not rare in the past two years.

According to the "2023 China Whiskey Industry Development Report" released by the Whiskey Professional Committee of the China Alcoholic Drinks Associtation（CADA）, as of the end of last year, the number of whiskey production and operation units with legal personality in China (including 2 in Taiwan, China) has increased to 42, an increase of 18 compared with 2022, an increase of 75%. Among them, a total of 26 projects have been put into operation, 1 trial operation project, and 8 projects under construction and 7 projects to be built, covering 12 provinces and autonomous regions across the country. It can be said that the whiskey industry is gradually forming a trend of producing areas in China.

New distilleries, expanding production capacity, research and development investment and other actions frequently show investors' confidence in the prospects of the whiskey industry, but there is also no shortage of concerns in the industry, that the whiskey industry in China is still in its initial stage, the market is mainly based on the sale of foreign brands, should be vigilant to avoid falling into the "hordes" type of blind expansion, so as not to repeat the "sunshine rose" rapid warming up. And then a rapid cooling.

According to the whiskey industry research of CADA, in 2023, the actual distillation capacity of China's mainland reached 4.5 million liters, an increase of 50%. The total designed distillation capacity reached 80 million liters, an increase of 33.3%; The total capacity development plan reached 250,000 kiloliters, an increase of 25% year-on-year.

In terms of numbers, the release of production capacity will enter the stage of blowout development in the next few years. This strong capacity growth trend is not an isolated phenomenon, but is closely linked to market demand, industry prospects and optimistic expectations of the capital market.

Morgan Stanley forecasts that China's whiskey market will grow from $9 billion to $15 billion by 2030. Compared with the status quo of China's whiskey market size of about 5.5 billion yuan in 2023, some experts pointed out that this year and even the next 3-4 years will usher in the peak of whiskey investment and construction.

"To establish a whiskey distillery in China, it is necessary to go through in-depth study, systematic research and careful investigation before introducing capital intervention." The driving force behind this is, to a certain extent, based on both reasonable expectations of the market potential and an objective and dispassionate assessment of investment. Therefore, starting and advancing the construction of whisky distillery is not easy, nor will it be done overnight, it will not be easy to start, and it will not stop suddenly." Scotch Whisky Ambassador WA chief lecturer team & Mainland lecturer assessment officer, Japanese whisky expert Ru Ru pointed out that today, the construction boom of domestic whisky industry is still in full swing, but the funding problem is no longer the main bottleneck hindering its development. In contrast, the accurate grasp and profound insight into the future trend and development trend of the market has become the key to determining how far industry participants can go.