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On April 24, the China (Yantai) - Indonesia Economic and Trade Cooperation and Exchange Conference was held in Jakarta, the capital of Indonesia. More than 230 guests attended the event, including Mr. Zheng Deyan, Deputy Secretary of the Municipal Party Committee and Mayor of Yantai, Mr. Wu Zhiwei, Counselor of the Chinese Embassy in Indonesia, Mr. Wu Mingli, Chairman of the India-China Business Council, Mr. Chen Xin, Vice President of the Indonesian Chinese Chamber of Commerce, and Mr. Zhou Hongjiang, Chairman of Changyu Company.

At this exchange meeting, the participants shared Changyu wine, connecting the friendship between Yantai and Indonesia and seeking common development with wine as the medium.

At the meeting, Chairman Zhou Hongjiang introduced Changyu products to the guests, and brought Changyu's strategic brands Longyu wine and Keya brandy to Indonesian wine lovers.

The story of Changyu and Indonesia goes back more than a hundred years. In 1858, Mr. Chang Bi Shi, the founder of Changyu, traveled to Southeast Asia alone, and the first stop was Jakarta. In Indonesia, Mr. Chang Bi Shi went through all kinds of hardships and became the richest man in Southeast Asia, with assets of 80 million taels of silver at his peak. Mr. Chang has founded more than 40 companies in his lifetime, including nearly 10 companies in Indonesia.

Changyu was founded at a cocktail party in Jakarta. In 1871, Mr. Chang was invited to a reception held by the French Consulate in Jakarta. During the dinner, a French consul said that he was from a family of winemakers, and had been to Yantai with the army, and found that there were wild grapes growing all over the mountains, and the wine made was very pure, and the soil and climate of Yantai were particularly suitable for growing wine grapes.

An accidental conversation sparked the idea of setting up China's first wine company in Mr. Zhang's heart. In 1892, with the dream of "revitalizing the country by industry", Mr. Zhang Bi Shi invested 3 million taels of silver and founded the first wine company in China - Changyu.

After 132 years of development, Changyu now has 14 wineries around the world, with 250,000 mu of grape base. Last year, Brand Finance, an authoritative global brand valuation agency, released the "2023 World's strongest Wine & Champagne brands" list. Changyu ranked first in the "World's Strongest Wine and Champagne Brand" with the highest score of 83.2.

"As the largest economy in ASEAN and the fourth largest consumer market in the world, Indonesia has 280 million people and huge market potential. We are full of expectations for this." Chairman Zhou Hongjiang said that Changyu not only brings great Chinese wine to consumers in the Indonesian market, but also will work with partners to create Changyu Wine Cultural experience Hall to provide consumers with a complete and unique experience from products to culture.

As early as the beginning of the last century, Changyu wine was exported to Southeast Asian countries including Indonesia, Malaysia and Singapore, leading the Chinese flavor to the world.

At present, Changyu's products have been sold to more than 80 countries around the world, Longyu has been exported to 50 countries in the world, has won more than 150 world awards, and has entered many Michelin and Black Pearl high-end restaurants around the world.

Keya brandy competed with internationally renowned brands and won the world XO blind tasting champion. At the recently announced London Spirit Competition 2024, all four brandys selected by Koya won gold MEDALS and were also named "Brandy of the Year" and "Best Regional Brandy".

At present, Keya brandy has entered Germany, France, the United Kingdom, Switzerland, Italy, Canada and other 23 countries with strict requirements for brandy quality sales.

Chairman Zhou Hongjiang said that Changyu hopes to deepen the exchanges and friendship between the people of China and Indonesia through the bridge of wine.