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Organized by China Wine News, the competition aims to define the value of global spirits and wines in China, and recommend the world's best spirits and wines that meet Chinese palates.

China is the world's largest consumer of alcoholic drinks, it represents not only a massive consumer market, but also the home of the world's seven largest distilled spirit – Baijiu.

At present, there are numerous international and domestic wine and spirits competitions, it’s hard for distributors and consumers to distinguish them, causing frustrations in the market.

As the only alcoholic drinks newspaper approved by China's General Administration of Press and Publication, China Wine News carries the mission of "influencing the industry and creating values". In order to get to the bottom of it, China Wine News launched the CWN International Spirits and Wine Award together with industry experts and opinion leaders.

A “Different” Competition

1. Different judge panels

The competition’s judge panels will be consisted of 30% domestic and foreign experts, 20% distributors, 20% professional consumers, 15% opinion leaders and 15% professional media. This shows an increase in the proportion of distributors, consumers and opinion leaders who are acknowledged about drinks and can better represent "public opinion".

2. Different sample requirements  

Submitted samples must come from the production line in a full box batch with complete packaging, complete trademark, bar codes, and are commercially available. In other words, it is a must to submit products of "authentic materials" so as to "compete" and reflect their true values.

3. Different judging process

Summited samples are categorized by market price and alcohol content instead of aroma style. Blind tasting is adopted, meaning to hide the information of brands, varieties and regions, etc. Samples will be judged by color, smell and flavor, and scored by 100 points system. Categorizing by price instead of style is a better way to select valuable products.

4. Different Award Settings

There are three awards, AAA Recommendation Award (93 points and above), AA Recommendation Award (88-92 points) and A Recommendation Award (85-88 points), which means recommending selected global drinks that meet Chinese palates to Chinese consumers, and for each price range, the best value is selected. 

5. Different Award ceremonies

We will hold a grand award ceremony and post the results in mainstream media and industry media at home and abroad, recommending the award-winning products to consumers and distributors, so that they can choose according to their own demands.

What kind of samples are required?

(1) All kinds of spirits and wines that meet national standards or have legal import, operation and sales permission;

(2) The samples can be submitted by either producers or dealers.

Sample requirements

(1) 6 bottles for each sample;

(2) Each sample needs to be a batch from the production line, with complete packaging, complete trademarks, bar codes and are available for purchase in the market.

Category settings

(1) Spirit Categories by alcohol content: 50% ABV and above, 45%-50%, 45% below;

(2) Spirit Categories by market price (RMB): 1000 and above, 800-999 , 500 -799, 200-499,under 200;

(3) Wine categories by market price (RMB): 1000 and above, 600-999, 300-599, 100-299, under 100.

Application Method & Sample Delivery

Fill in the sample information form through the WeChat public account of "China Wine News", and send to huaxiajiubao2024@163.com.

Sample delivery address: Huaxia Media Building, 54 North Street, Zhifu District, Yantai City, Shandong Province, China

Contact Person: Xue Ke

Tel: 13906380449

Entry fee

Spirits: RMB 2000/sku

Wine: RMB 1000/sku

Bank information

Beneficiary name: China Wine News Integrated Media (Yantai) Co., LTD

Bank name: China Everbright Bank Yantai Branch Business Department

Account number: 38020188000707121

Media Partners

Xinhua News Agency, People's Daily, CCTV and other mainstream media;

Sohu, Sina, Tencent, Today's headlines, Xinhua terminal service client, etc.

Multi-channel publications of China Wine News

We create multi-channel publishing through texts, short videos and livestreams on different platforms such as newspapers, websites, WeChat, Weibo, Today's Headlines, Baijiahao, and Penguin.