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The 4th China (Ningxia) International Wine Culture and Tourism Expo will be held in Yinchuan from August 9 to 11. The theme of this year's expo is "Chinese Wine- good wine comes from good terroir", which will bring together more than 300 exhibitors from home and abroad, including wine, wine derivatives, art and cultural creation, meta Universe digital tavern, RV camping equipment and other exhibitors to show on the same stage, and jointly tell the new story of wine development.

As the unique IP at the eastern foot of Helan Mountain, wine has become the language of Ningxia's dialogue with the world and the purple link for the world to perceive Ningxia. Sponsored by Ningxia Hui People's Government, this expo is the first national and international comprehensive exhibition with wine as the theme in China, and it is also the highest standard, largest scale and most influential wine tourism exhibition brand in Ningxia. During the expo, major activities will be held, such as wine carnival, wine competition, wine winemaker skills competition, and wine "five new" achievements transformation project promotion.

Recently, the Ministry of Agriculture and Rural Affairs, on behalf of the Chinese government, officially submitted the application for membership to the International Organization of Vine and Wine (OIV) through the Chinese Embassy in France, and has now entered the stage of substantive collection of views from member states. China is expected to become the 51st full member of the OIV at the 100th anniversary celebration in November. Under this opportunity, the expo invited representatives of OIV, the Global Wine Tourism Organization (GWTO), the Organizing Committee of the Brussels International Wine Competition, the Bordeaux region of France and other international wine organizations and regions to attend, and invited more than 60 well-known wineries and exhibitors from France, Australia, Italy, Spain, Chile and other countries to participate in the exhibition. And specially set up the world famous village exhibition area. Entering the exhibition hall, guests can participate in various wine master classes for free, open a door, hold a glass, and taste the world's wines.

At the same time, in order to allow every participant to deeply experience the charm of wine culture, the expo has innovatively planned cultural tourism activities such as Helan Mountain Wine Carnival, "Raise your Glass to Helan Mountain" wine night concert, Chinese chefs of eight major cuisines to carry out food and wine matching exhibition, and "Shanhai Dialogue · Minning Love" tea wine new performance. Yinchuan's major business districts and cultural districts will open the wine drinking season at the same time, issuing consumption vouchers, so that citizens and tourists can enjoy real discounts while tasting wine.

During the expo, activities such as the 4th Ningxia Helan Mountain East Foot International Wine Competition and the 2nd Brussels "Matheran" International Wine Competition will also be held.