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According to iiMedia Research, when buying liquor, taste (48.00%) is the most concerned factor for consumers, followed by brand awareness (45.78%). In addition, 41.78% of consumers choose to pay attention to price, 39.78% of consumers choose to pay attention to product packaging.

At present, in addition to the brand, factors such as taste, price, packaging and so on have been paid more and more attention. This change shows the diversification and individuation of consumer needs. The brand is no longer the only determining factor, but is combined with many considerations such as the quality of the product itself, cost performance and appearance design. This requires liquor enterprises to maintain brand characteristics at the same time, constantly optimize product taste, reasonable pricing, and pay attention to packaging design, in order to meet the diversified needs of consumers, so as to stand out in the fierce market competition.

According to the data, simple and beautiful and high-end atmosphere are the most favorite liquor packaging styles of consumers, accounting for 64.80% and 63.69% respectively. In addition, about 50% of consumers also like young fashion (53.07%) and novel alternative (49.16%) liquor packaging.

According to iiMedia Research, 28.22% of consumers buy baijiu at 301-500 yuan, 39.11% at 501-1000 yuan, and 13.33% at 1001-1500 yuan.

At present, the liquor consumption market is still biased towards the high-end and high-end areas. More and more consumers are willing to pay for high-quality liquor, which reflects the improvement of consumers' living standards and the enhancement of liquor quality requirements. Medium and high-end liquor not only meets consumers' pursuit of taste and quality, but also becomes a symbol of identity and taste in social occasions. The stable demand for high-end liquor further proves the solid position of the high-end market.

According to the data, more than half (52.67%) of consumers like 40-49 degrees of liquor, 24.67% of consumers like the liquor in the range of 35-39 degrees, and the proportion of consumers who like more than 50 degrees of liquor is 15.10%.

According to the data, the pure flavor and sauce-flavor liquor are the most popular among consumers, accounting for 55.78% and 51.33% respectively. Luzhou-flavor liquor ranked third, accounting for 44.67%.